Fashionology 101

Michelle Swift

They say if you find a career that you love, you will never work a day in your life. I have always had a heart for lifting women up and that is what I do! We live in a world of constant comparison but I believe all women should feel good in their own shoes. I have a long history of working in the women’s fashion industry and this is something that has always brought joy into my life. Fashionology 101 has combined my heart for lifting women up and styling them which is exactly what I love! As I have helped many women find their sense of style or just simply gotten to know them as they shop, I have enjoyed every moment of growing relationships!

Last year I was given the opportunity to buy an established market boutique that had built a great reputation over the years. It came at the perfect time as I had recently left a 10 year career working for a large corporate retail store. Not knowing how to run a market business, I jumped in and learned how to run a market boutique but also created a website, allowing customers to shop online at their convenience and have their orders shipped out.

Fashionology 101 has an eclectic style and I try to keep as many styles as possible from XS-XL. My goal is to make the store inclusive to almost all shapes and sizes.

The High Desert Farmers Market has been a high desert “favorite destination” for everyone I know. The community looks forward to visiting every week to shop small for good quality local produce and a variety of many great local business options all in one space. I knew I wanted to be a part of this “family” and I am so grateful to be. I have developed many great relationships and love our small community family!

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